I’m gonna let you in on a secret power of mine: Instagram. Not to brag, but I know a thing or two about what to post, when to post and how to post it. And before you doubt me, I run my sororities Instagram page and you can’t get more basic than that. So if you’re a struggling Instagramer or just want to know how to make your page professional and well-put together, keep reading 🤓
Presets--These are the key to a cohesive Instagram page and I found the holy grail of Apps: Colourtone. Colourtone, “made for creators, trendsetters and go-getters,” as stated on their App Store description page, comes with over 110 filters that will leave your pictures looking like a Pinterest board. The App itself is free and comes with a few filters already unlocked, but you can purchase different sets for just $3.99 or choose the pro option and unlock all filters for $64.99 per year. I personally use the dark blue and light green Bonnie Cee collection for my pictures.
Posting--So now that you have the filters, what pictures are we posting? It’s important to
remember that above all else, Instagram is a creative platform meant for expressing yourself. I’m a huge believer in posting what you want, but for the purpose of making the perfect instagram page, let me give you a few pointers. Self love baby! Post that solo pic of yourself! I do recommend keeping your post in a 1-#-1 or a #-1-# pattern. Basically, for every solo picture, post a picture with a number of people in between so it looks balanced 🧍♀️👭🧍♀️ OR add a graphic that matches your profile (check out Khloe Kardashian’s IG if you don’t get what I mean about a graphic).
Caption--There are two types of people: people who care about what their caption says and people who don’t (It’s me, I’m people who don’t). The best Instagram caption is short, sweet and to the point because, let’s be honest, no one is reading them. I love to use emojis in my captions, especially ones that match. I feel like they add a little bit of spice (if you read that in TikTok--me too) and make your post stand out more. And if you don’t know what to say just add a set of emojis that go together or look cool next to each other and you’re Golden by Harry Styles 💫✨🌞
Timing--Yes, there are good times and bad times to post on Instagram. Do I base every single post around them? No. BUT, since you’re here, let me share the best times to post with you anyways. Benjamin Chacon, on the blog “Later,” recommends posting either between 11am-1pm or 7pm-9pm for optimal engagement, and I second his rec. I find that 11am or 8pm are when I generally post when I’m actually planning it out.
That’s all I have for you on Instagram right now, if you want more posts like this one let me know in the comments (I have a bunch more editing Apps up my sleeve🤭). And if you want to follow me on Instagram and come along on this blog journey, hit me up on my new account: @madsandmore 👩🏼💻
Best Time to Post on Instagram by Benjamin Chacon: https://later.com/blog/best-time-to-post-on-instagram/
Colourtone, Apple App Store: